Target Audience

The foundation of effective web marketing is the ‘who. ’ Determining your target audience, the requirements, wants, stage of knowledge, goals, etc is critical to creating an internet site that will be effective at either lead generation or e-commerce.

Message

Moving directly from who you want to target, is the question of what you want to say to them. see this here Your primary message provides your value proposition in an obvious and compelling way. Your core message is not really a objective statement, or an professional summary of your tactical plan. Your core message is essentially a list of the reasons that people do business with you – written from their viewpoint.

Site Structure

Many websites are little more than on-line brochures. Visitors are free to click between this page and that, reading a little here and just a little there. Typically the result is that a site visitor develops very little emotional attachment, and the ‘back button’ is increasingly enticing. Sales people intuitively understand that their message must be provided in the right series – A, B, D, then D, which leads to E. A website that is carefully structured can attempt same effect, building understanding and buy-in, step-by-step. In the end of that ‘presentation’ the visitor takes the next step willingly.

Telephone calls to Action

Asking a web site visitor to take the next step is the ‘call to action’. This is actually the “contact us”, “join our mailing list”, or “sign up today” option, which informs the site website visitor of the correct next step. Most people are grateful to be well guided through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will.

Lead Get

Actually capturing contact (and qualification) information from leads is relatively easy with today’s technology. Some simple web scripts and an effective ‘off the shelf’ business database are all that are essential. Many companies set up automated responses, preserving time and energy, and making certain their sales people spend personal time with only the most qualified leads.

Good Graphic Design and style

Unfortunately, many companies spend 90% of the web budget on studio, and only 10% on ‘the other stuff’. Graphic design acts two purposes: 1) to determine credibility, and 2) to entice visitors to read your text. Credibility is established each time a company makes use of effective studio and ‘looks big’. On-line it’s hard to tell, but weak graphic design leads visitors to believe that your company is small. Once credibility is established, visitors will spend some time evaluating your specific message.

Site Promotion

Once your site has already been optimized to maximize alteration rates, using the strategies listed above, site promotion activities should be used to drive increased traffic on your site. Site promotion ranges from listing your website on your business playing cards, through expensive and time consuming Search Engine Optimization strategies to increase your ranking on sites like Google. The area of site promotion can become a minefield to those new to online marketing.

Maybe the 3 most affordable strategies to investigate are:

• Email Marketing
• Search engine Marketing
• Search Engine Optimisation